Updates to Gambling and games policy (December 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 12 December 2023, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for lottery-couriers in Arkansas, Montana, New Jersey and New York.

Lottery Courier advertisers must provide a state licence.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on 12 December 2023.

(Posted on 6 December 2023)

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