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On 12 December 2023, the Google Ads gambling and games policy Argentina country-specifics will be updated.
We will begin to accept and run ads for online gambling from entities licensed by the ‘Instituto Provincial de Loterías y Casinos de la Provincia de Buenos Aires’ ('IPLyC') in the Province of Buenos Aires, and from entities licensed by the ‘Lottery of the City of Buenos Aires’ ('LOTBA') in the City of Buenos Aires.
Product | Allowed? | Details |
Online gambling | Allowed with limitations | Google allows ads promoting the following online gambling by province-run entities:
|
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 12 December 2023.
(Posted 27 November 2023)