Update to Gambling and Games Policy (November 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On December 12, 2023, the Google Ads Gambling and games policy Argentina country-specifics will be updated.

We will begin to accept and run ads for online gambling from entities licensed by the ‘Instituto Provincial de Loterías y Casinos de la Provincia de Buenos Aires’ (“IPLyC”) in the Province of Buenos Aires, and from entities licensed by the ‘Lottery of the City of Buenos Aires’ (“LOTBA”) in the City of Buenos Aires.

Product Allowed? Details
Online gambling No issues detected and positive check mark icon Allowed with limitations Google allows ads promoting the following online gambling by province-run entities:
  • Lotteries
Google allows ads promoting the following online gambling by province licensed entities:
  • Online gambling
  • Online casino games
  • Sports betting
  • Online gambling comparison sites as long as no online gambling takes place on the aggregator site
Advertisers must also be certified with Google. See how to apply.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on December 12, 2023.

(Posted November 27, 2023)

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