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Google previously updated the restricted ad formats and features policy to require advertiser accounts using click trackers for the first time to use certified click trackers or their ads may be disapproved. Today, we announce that full enforcement will continue to roll out over the next 12–18 months. All advertisers using click trackers for the first time after 11 September 2023 will eventually be required to use a certified click tracker or their ads may be disapproved. When this requirement is applied depends on an advertiser’s tenure, policy compliance history and account activity.
(Posted 27 October 2023)