Update to Local Services platform policies (November 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On November 13, 2023, Google will update the Local Services platform policies.

This update consolidates the existing Local Services Ads photos guidelines on the same page as the Local Services platform policies. No changes to our enforcement practices towards Local Services Ads are expected with this update.

For more information, please see the Local Services platform policies article in Google Ads.

(Posted October 13, 2023)

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