Promotional codes

What's the policy?

Google and our partners sometimes distribute promotional codes for Google Ads advertising. These promotional codes can be used to redeem credit that gets applied to your Google Ads account. The terms and conditions for each promotion can vary by country or by promotion, so please make sure that you check all the details in the promotional material. For your convenience, we've included a list of general terms and conditions for our promotional codes in the section below.

How does this policy differ from country to country?

Click a country below to see the general terms and conditions for using Google Ads promotional codes.


Acceptable Not acceptable
  • Opening a new Google Ads account and then using a promotional credit that you received in the mail
  • Selling Google Ads promotional credits
  • Using more than one promotional credit per customer

What happens if I violate this policy?

  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

Contact information

If you still have questions about this policy, you can contact us via the link below. You'll be taken to our "Ad Approvals and Policies" form where you can write to us about your issue.

Contact Google Ads Support
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