Update to Political content policy (September 2023)

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In October 2023, Google will update the India Election Ads policy under the Political content policy.

Ads run by government entities or Public Service Undertakings that inform citizens about their rights and responsibilities, government policies, programmes, services or initiatives, or dangers or risks to public health, safety or the environment will not be required to submit pre-certificates from the Election Commission of India. Government entities or Public Service Undertakings running these ads can submit a letter of exemption on your official letterhead in place of a pre-certificate in this form.

Please note that even if ad pre-certificates are not required, advertisers wishing to run India election ads must be verified by Google.

(Posted September 2023)