Updates to gambling and games policy (August 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In August 2023, the Google Ads gambling and games policy United States country-specifics will be updated. Operators licensed in at least 5 US states will be eligible to apply for certification to run national ads for sports betting on YouTube.

Advertisers must:

  1. Not target users under 21
  2. Include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative and
  3. Adhere to all state specific laws and regulations

The gambling and games policy page will be updated when the policy goes into effect on 29 August 2023.

(Posted August 2023)

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