Update to Location asset requirements (December 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On December 2023, Google will update the Location asset requirements.

This update clarifies the types of location assets that are not allowed on Google Ads. Locations that are closed, not recognized by Google, or do not match the business running the ad, will not be allowed as Location assets. Also, assets with products or services that do not match the specified location will not be allowed.

For more information, please see the Location asset requirements article in Google Ads.

(Posted on November 20, 2023)

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