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On 28 August 2023, the Google Ads Gambling and games policy Brazil country-specifics will be updated. We will begin to accept ads for sports betting and daily fantasy sports operators.
Only Google certified gambling operators will be allowed to target Brazil with gambling content.
Product | Allowed? | Details |
Online gambling | Allowed with limitations |
Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities:
Google allows ads promoting the following online gambling content as long as they meet application requirements:
|
Online non-casino games | Allowed with limitations |
Google allows ads promoting daily fantasy sports. Advertisers must also be certified with Google. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 28 August 2023.
(Posted July 2023)