Update to Gambling and Games Policy (July 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On 28 August 2023, the Google Ads Gambling and games policy Brazil country-specifics will be updated. We will begin to accept ads for sports betting and daily fantasy sports operators.

Only Google certified gambling operators will be allowed to target Brazil with gambling content.

Product Allowed? Details
Online gambling No issues detected and positive check mark icon Allowed with limitations

Google allows ads promoting the following online gambling content as long as they are licensed by the Brazilian gambling authorities:

  • Lotteries
  • Horse racing
  • Sites that provide information about or a comparison of other gambling services licensed in Brazil, but do not themselves provide gambling activities that require a licence. These sites may provide links to gambling services not operated or controlled by the aggregator.

Google allows ads promoting the following online gambling content as long as they meet application requirements:

  • Sports betting
Advertisers must also be certified with Google. See how to apply.
Online non-casino games No issues detected and positive check mark icon Allowed with limitations

Google allows ads promoting daily fantasy sports.

Advertisers must also be certified with Google.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on 28 August 2023.

(Posted July 2023)

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