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On 29 June 2023, Google will update the Belgium country specifics of its Gambling and games policy to reflect recent changes in local law. The below will replace the current policy language effective 29 June 2023:
Belgium
| Product | Allowed? | Details? |
| Online gambling |
Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid licence:
Advertisers must also be certified with Google. Refer here on how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect.
(Posted May 2023)