Updates to Gambling and games policy (May 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

23 June 2023: Update regarding our gambling-related content category: This removes the reference to brick-and-mortar casinos from the previous update.

On 29 June 2023, Google will update the Belgium country specifics of its Gambling and games policy to reflect recent changes in local law. The below will replace the current policy language effective 29 June 2023:


Product Allowed? Details?
Online gambling No issues detected and positive check mark icon Allowed with limitations

Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid licence:

  • Lotteries
  • Online casino games
  • Online bingo
  • Online gambling
  • Sports betting

Advertisers must also be certified with Google. Refer here on how to apply.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect.

(Posted May 2023)

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