Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
On June 29, 2023, Google will update the Belgium country specifics of its Gambling and Games policy to reflect recent changes in local law. The below will replace the current policy language effective June 29, 2023:
Belgium
| Product | Allowed? | Details? |
| Online gambling |
Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license:
Advertisers must also be certified with Google. Refer here on how to apply. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect.
(Posted May 2023)