Update to the Trademarks policy (June 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 24 July 2023, Google will update its Trademarks policy to only accept and process trademark complaints against specific advertisers and/or ads. We will no longer accept complaints against all advertisers in the trademark owner’s industry.

As part of the migration to a new policy enforcement system and as new submissions are made under the updated policy, trademark restrictions implemented prior to 24 July 2023 will be gradually phased out for most advertisers over the next 12-18 months. Visit the Google Ads Trademarks policy for more information.

(Posted June 2023)

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