Local services

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.

Violations of this policy won’t lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

On this page

• About the policy
• Options to fix

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In some countries, local services are not allowed to run or require that you complete advanced verification before ads are allowed to run.

United States of America

Ads for locksmith services and garage door repair services are restricted. To advertise, you must apply for advanced verification.

Canada

Ads for locksmith services are restricted. To advertise, you must apply for advanced verification.

Spain

Ads for locksmith services are restricted in Spain. Ads are not able to run.

The Netherlands

Ads for plumbers are restricted in the Netherlands. Ads are not able to run.

Ads for locksmith services are restricted in the Netherlands. Ads are not able to run.

Germany, Sweden, and Belgium

Ads for locksmith services are restricted in Germany, Sweden, and Belgium. Ads are not able to run.

Other countries

Ads for local services are able to run outside of restricted areas, even if the business hasn’t completed verification.

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Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu .
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.