​Update to Dangerous products or services policy (April 2023)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In July 2023, the Google Ads Dangerous products and services policy will be updated to include ads for products which carry an imminent, proven and unresolved risk of death or grievous bodily harm, that have been the subject of a consumer advisory or product recalls. We will begin enforcing the policy update on July 3.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before July 3, 2023.

(Posted April 2023)

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