Update to YouTube Ads (March 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In February, Google will update the ad requirements for YouTube.

This update clarifies why ads with quality issues or featuring sensitive applications may not serve on YouTube. This clarification will enable advertisers to better understand why their ads are not serving and how best to resolve the issue. This clarification will not impact existing enforcement. No additional action is required.

For more information, please see 'Ad requirements for YouTube' in Google Ads.

(Posted March 2023)

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