Advertiser Claims

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy on advertiser claims will be updated around July 2011. We're reorganising our current policies about "Prices, Discounts and Free Offers," "Competitive Claims" and "Superlatives" under a single policy called the "Advertiser Claims" policy. The change will affect all countries. We made this decision to better organise our policies, and to increase clarity. After the new policy goes into effect, the relevant policy pages will be updated to reflect this change.
(Posted on 21 June, 2011)

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