Update to Destination Requirements Policy (January 2023)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads Destination Requirements policy has been updated and reorganised for improved clarity and readability. This update was made solely to provide clearer information to advertisers and no changes to enforcement scope were made.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.

(Posted December 2022)

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