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In March 2023, the Google Ads Government documents and official services policy will be updated to allow government authorised providers to promote government documents and services. We will begin enforcing the policy update in March 2023, with details of the full enforcement date and ramp up to be provided in January 2023.
In March 2023, the Government documents and official services policy will be updated to allow government authorised providers to promote government documents and official services, in addition to government providers. If you’ve been authorised by the government to provide a government document or official service, and that authorisation is transparently referenced on the government website, you will be entitled to apply to Google for certification, and if certified, allowed to promote government documents and official services.
We will be deprecating the current delegated provider definition under this policy, which states that an advertiser can be considered a delegated provider if officially entrusted or assigned by the original provider (the government) to provide certain products or services on their behalf, that are either usually executed or had previously been done by the government itself. Advertisers who are existing delegated providers under the current policy will meet the requirements of a government authorised provider and will continue to be able to run ads.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.
(Posted on November 2022)