Inaccurate and Unclear Ads

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy on inaccurate and unclear ads will change around mid-May. The change will prohibit the use of phone numbers in ad headlines and in Sitelinks assets for text ads. This change will affect all countries. We made this decision to further uphold our belief that users should always know where they're being directed after clicking on one of our ads. Phone numbers in the hyperlinked headline or Sitelink asset of a text ad are confusing to users who may be expecting to be led to a call session as opposed to a website. After the new policy goes into effect, the inaccurate and unclear ad policy page will be updated to reflect this change.
(Posted on 3 May 2011)

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