Updates to Gambling and games policy (September 2022)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On October 21, 2022, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept and run ads for sports betting aggregators from licensed or certified license exempt entities in Louisiana.

Advertisers must apply for certification.

The Gambling and games policy page will be updated when the policy goes into effect on October 21, 2022.

Update: This policy update has been temporarily postponed for technical reasons and will launch October 25, 2022.

(Posted September 2022)

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