Election verification Argentina

Requirements for verification

You can be verified to run Election Ads as an organization or an individual.

• You're an organization if you are a political party, coalition, non-profit organization, business, or other entity. If you need to be verified as an organization, the “Account type” selected for your Google Ads payment profile must be “Organization.”
• You're an individual if you don’t meet the criteria for being verified as an organization. If you need to be verified as an individual, the “Account type” selected for your Google Ads payment profile must be “Individual.”

You can check your “Account type” in your Google Ads payment profile via the “Settings” page for “Billing & payments.” Note that your “Account type” can’t be modified. If your “Account type” is “Individual,” but you need to verify as an organization, or vice versa, we recommend that you create a new Google Ads account with the appropriate “Account type” setting, before applying for verification.

Important: If you’re an agency or someone who manages multiple Google Ads accounts, each separate account planning to run Election Ads will need to apply for verification. Advertisers are required to verify the end advertiser, not the agency or intermediary acting on their behalf. For example, an agency advertising on behalf of a political party should verify as the political party.

Verification requirements for organizations

Step 1: Verify your eligibility to run Election Ads

You must be an authorized representative for the advertiser in order to complete the 2 steps of this verification process. Verifying eligibility to run Election Ads can take up to 5 business days for each step of the verification process. In this section, add the end advertiser's details, like the name of the organization you’re representing.

In the application form, you’ll be asked to provide the following:

• Your Google Ads Customer ID
• Email address: The email address used by your organization.
• Declaration as to whether the advertiser is a national political party or a coalition. If yes, the advertiser must provide:
  • Cover Letter dated no more than 1 month prior to the date of the application that:
    • Identifies a registered national Political Party or Coalition; AND
    • Names the entity or person who is authorized to purchase ads on behalf of the registered Political Party or Coalition. This should be the same Authorized Representative that completes the verification application.
  • Source of Authorization, such as contract or power of attorney
• Name of advertiser: This should match the name of your organization as it appears on any proof of organization documents you submit, including any capitalization or punctuation. Note this name will be visible in your Election Ads’ “Paid for by” disclosure, as well as in the Political Advertising transparency report. It will also appear in a disclosure on any ads you run from the same verified account.
• Clave Única de Identificación Tributaria (CUIT) Number
• Proof of organization: You must submit one of the following:
  • Confirmation of registration with the Electoral Court, such as a court order or copy of the relevant Official Gazette
  • Confirmation of registration of bylaws with the Argentine Public Registry
  • Confirmation of registration with the Tax Authority
  • Certificate of good standing
• Official address: Address of the organization. This must be an Argentinian address. Your country may also appear in a disclosure on any non- Election Ads you run from the same verified account.
• Attestation that the authorized representative is a citizen or permanent resident of Argentina
• Attestation that the organization applying for verification is registered or based in Argentina and is legally permitted to run Argentina Election Ads
• Agreement to the Google Election Advertising Terms

Step 2: Verify your identity

After Google verifies your organization’s eligibility to run Election Ads, you’ll receive an email and an in-account notification that guide you through the identity verification process in Google Ads. The verification process for Election Ads can take up to 5 business days. In this section, add your organization's details matching the information in your billing profile.

You must be an authorized representative to complete this step.

To verify, you’ll be asked for the following:

• Organization name
• Organization address: This must be an Argentinian address.
• Proof of organization: You must submit
  • Confirmation of registration with the Electoral Court, such as a court order or copy of the relevant Official Gazette
  • Confirmation of registration of bylaws with the Argentine Public Registry
  • Confirmation of registration with the Tax Authority
  • Certificate of good standing.
• Authorized representative name: This must exactly match the name on the government-issued photo ID you submit, including any capitalization or punctuation.
• A copy of the authorized representative’s government-issued photo ID
• Attestation that the authorized representative is a citizen or permanent resident of Argentina
• Attestation that the organization applying for verification is registered or based in Argentina and is legally permitted to run Argentina Election Ads
• Agreement to the Google Election Advertising Terms on behalf of the organization

Verification requirements for individuals

Step 1: Verify your eligibility to run Election Ads

Verifying eligibility to run Election Ads for individuals can take up to 5 business days. In the application form, you will be asked to provide the following: 

• Your Google Ads Customer ID
• Your Email address
• Name: This name should match the name in the Google Ads payment profile (which you can view in the “Settings” page for “Billing & payments”) and the name on the government-issued photo ID submitted during verification.  Note this name will be visible in the election ad’s “Paid for by” disclosure, as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on your non-Election Ads.  
• Address: Address of the advertiser. This must be an Argentinian address. 
• Clave Única de Identificación Tributaria (CUIT) Number
• Attestation that you are a citizen or permanent resident of Argentina and are legally permitted to run Argentina Election Ads
• Agreement to the Google Election Advertising Terms

Step 2: Verify your identity

After Google verifies your eligibility to run Election Ads, you’ll receive an email and an in-account notification in a red bar at the top of your Google Ads account that guides you through the identity verification process in Google Ads. The verification process for Election Ads can take up to 5 business days. 

To verify, you’ll need to provide the following in Google Ads:

• Name: Your name as provided here must match the name in your government-issued photo ID. Note, this name will be visible in your Election Ads’ “Paid for by” disclosure, as well as in the Political Advertising on Google Transparency Report. It will also appear in a disclosure on any ads you run from the same verified account.
• Date of birth
• A copy of your government-issued photo ID, such as an Argentine identity card or a current Argentine passport.
• Attestation that you are a citizen or permanent resident of Argentina and are legally permitted to run Argentina Election Ads.
• Agreement to the Google Election Advertising Terms

How Google uses your information

With the information you provide during the verification process, Google will verify your identity and eligibility to run Election Ads.

• For Election Ads that run in the region to which the ad content pertains, Google will:
  • Generate, when possible, an in-ad disclosure that identifies who paid for your election ad. This means that your name, or the name of the organization you represent, will be displayed in the ad shown to users. Election Ads run by verified election advertisers in other regions where election ad verification is required will also contain a “Paid for by” disclosure.
  • Publish a publicly available Political Advertising transparency report with data on funding sources for Election Ads, the amounts being spent, and more.
• For all other ads, Google will:
  • Generate, when possible, an in-ad disclosure using the information provided during the verification process. This means that your name, or the name of the organization or business you represent, and country, will be displayed in a disclosure shown to users. Find out more about Advertiser transparency and disclosures.
  • Make information publicly available about your ad creatives, dates and locations ads served, ads removed and accounts paused for legal or policy reasons, business contact info, and advertiser name change history, as described in our advertiser verification policy.

How to apply for verification 

You can apply for verification using the application form below. You’ll be asked to provide the details listed above for organizations or individuals.

Google will review your application and send you an email notification about your verification status within 5 business days.