Update to Gambling and Games Policy (June 2022)

 

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 30 June 2022, the Google Ads Gambling and games policy Estonia country-specifics will be updated. We will begin to accept ads from state-approved lottery operators with an activity licence. 

Estonia

Product

Allowed?

Details

Online gambling

Allowed with limitations

Google allows ads promoting the following online gambling by state-approved entities with an activity licence:

  • Lotteries

Operators must display a message on the landing page warning 'Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!' 

  • Advertisers must also be certified with Google. See how to apply.

Gambling-related content

Not allowed

Google doesn't allow the following gambling-related content:

  • Bricks-and-mortar casinos

 

(Posted June 2022) 


 
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