Update to Gambling and Games Policy (June 2022)


Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 30 June 2022, the Google Ads Gambling and games policy Estonia country-specifics will be updated. We will begin to accept ads from state-approved lottery operators with an activity licence. 





Online gambling

Allowed with limitations

Google allows ads promoting the following online gambling by state-approved entities with an activity licence:

  • Lotteries

Operators must display a message on the landing page warning 'Tähelepanu! Tegemist on hasartmängu reklaamiga. Hasartmäng pole sobiv viis rahaliste probleemide lahendamiseks. Tutvuge reeglitega ja käituge vastutustundlikult!' 

  • Advertisers must also be certified with Google. See how to apply.

Gambling-related content

Not allowed

Google doesn't allow the following gambling-related content:

  • Bricks-and-mortar casinos


(Posted June 2022) 


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