Limitations to serving of keywords under review (June 2022)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In June 2022,  Google will update the serving behavior of keywords that are currently under review. Keywords won’t be able to trigger ads until they've been reviewed. Google will begin implementing this change immediately, with a gradual ramp up over a period of two months. This will apply to all policies.

Learn more about the keyword status definition.

(Posted May 2022)

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