Updates to enforcement procedures for repeat violations (Apr 2022)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In June 2022, Google will update enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. Google will begin implementing the strike-based system on 21 June 2022, with a gradual ramp up over a period of three months, for the following policies:  

  • Compensated sexual acts
  • Mail-order brides
  • Clickbait
  • Misleading ad design
  • Bail bond services
  • Call directories, forwarding services
  • Credit repair services
  • Binary options
  • Personal loans

Learn more about enforcement procedures for repeat violations. Please note that this update does not impact account suspension procedures for egregious Google Ads policy violations.


(Posted in April 2022)

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