Update to Dangerous and Derogatory policy (June 2022)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before June 30, 2022.

(Posted in May 2022)

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