Updates to Gambling and games policy (October 2021)

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In October 2021, the Google Ads Gambling and games policy Turkey country-specifics will be updated to clarify that advertisers targeting Turkey must comply with local legal requirements prohibiting the advertisement of offline gambling. We will begin enforcing the policy clarification on October 12 2021.

Turkey

Product

Allowed?

Details

Online gambling

Allowed with limitations

Google allows ads promoting the following online gambling by state licensed entities:

  • Lotteries
  • Sports betting

Advertisers must also be certified with Google.

Gambling-related products

Allowed with limitations

Google allows ads promoting the following gambling-related products by state licensed entities:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials such as books and e-books
  • Gambling-related information such as tips, odds, and handicapping
  • Gambling-related lotteries

Advertisers must also be certified with Google.

Gambling-related content

Not allowed

Google doesn't allow ads promoting the following gambling-related content:

  • Offline gambling activities, including ads for physical, real-money gambling activities or establishments

(Posted October 2021)

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