Updates to Gambling and games policy (October 2021)

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In October, the Google Ads Gambling and games policy United States country-specifics will be updated. We will begin to accept ads for sports betting, online casinos and daily fantasy sports from certified, state-licensed entities in Connecticut from 7 October, 2021. 

Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in this region on 7 October,  2021. 

The Gambling and games policy page will be updated when the policy comes into effect.

Addendum Update 6 October, 2021:

Following the announcement made by the Communications Director for the Connecticut Department of Consumer Protection that the launch of Connecticut online sports betting, scheduled to go live on the 7th of October will be delayed, we will be postponing this policy update until further notice.

(Posted October 2021)

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