List of advertising codes

We expect all advertisers to comply with the local laws for any area that their ads target, in addition to the standard Google Ads policies. Advertisers are expected to do their own research on the local regulations for any location that their ads target.

Certain countries, industries and trade associations have their own self-regulatory codes for advertising and marketing. You can find a list containing some of these codes here. Advertisers on Google should refer to these codes where relevant.

Country	Advertising Code
Australia	Ad Standards published by Australian Ad Standards
Austria	Österreichischer Werberat. Officially translated English version here.
Belgium	Codes / Règles published by the JEP
Bulgaria	National Ethical Rules for Advertising and Other Commercial Communication in Bulgaria published by the National Council for Self-Regulation (NCSR)
Cyprus	Cyprus Advertising Ethics Code published by the Cyprus Advertising Regulation Organisation (PDF version here)
Czech Republic	Code of Advertising Practice published by the Czech Advertising Standards Council (RPR). Officially translated English version here.
Finland	ICC Marketing Rules
France	Le Code de l'ARPP (ARPP CODE). Officially translated English version here.
Germany	Wettbewerbszentrale (for unfair commercial practices) Deutscher Werberat(for taste & decency and social responsibility). English version here.
Greece	Hellenic Code of Advertising and Communication Practice (HCACP) published by the Advertising Self-Regulation Council (SEE)
Hungary	MAGYAR REKLÁMETIKAI KÓDEX published by the Advertising Self Regulatory Board (ÖRT). Officially translated English version here.
India	Code for Self-Regulation of Advertising Content published by the Advertising Standards Council of India (ASCI)
Ireland	Code of Standards for Advertising and Marketing Communications published by the Advertising Standards Authority for Ireland (ASAI)
Italy	Il Codice di Autodisciplina della Comunicazione Commerciale. Officially translated English version here.
Luxembourg	Code of Practice in Advertising published by the Commission Luxembourgeoise pour l’Ethique en Publicité (CLEP)
Malaysia	Content Code published by The Communications and Multimedia Content Forum of Malaysia
New Zealand	Advertising Codes published by the New Zealand Advertising Standards Authority
Philippines	Advertising Guidebook published by the Philippines Ad Standards Council
Poland	Kodeks Etyki Reklamy published by Rada Reklamy. Officially translated English version here
Portugal	The Auto Regulação Publicitária
Romania	The Code of Advertising Practice published by the Romanian Advertising Council (RAC). Officially translated English version here.
Russia	Российский Кодекс практики рекламы и маркетинговых коммуникаций applied by Ассоциация маркетинговой индустрии "Рекламный Совет" (AMI RS)
Serbia	Kodeks Marketinških Komunikacija applied by Nacionalna asocijacija za etičke standarde u oglašavanju (NAESO). Officially translated English version here.
Singapore	Code of Advertising Practice published by the Advertising Standards Authority of Singapore
Slovakia	Code of ethics for advertising practice published by Rada Pre Reklamu (RPR). Officially translated English version here.
Slovenia	Slovenian Code of Advertising Practice published by the Slovenian Advertising Chamber (SOZ)
Spain	Códigos de Conducta Publicitaria applied by Autocontrol
Sweden	ICC Code. Officially translated English version here.
Switzerland	Principles of the Swiss Commission for Fairness published by the Swiss Commission for Fairness in Commercial Communication (SLK/CSL).
The Netherlands	Nederlandse Reclame Code published by Stichting Reclame Code (SRC). Officially translated English version here.
Türkiye	Advertising and Marketing Communication Practice Consolidated ICC Code applied by the Reklam Özdenetim Kurulu (RÖK). Officially translated English version here.
United Kingdom	UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).