Update to Google Ads sexually explicit content policy (December 2021)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In December 2021, Google Ads sexually explicit content policy violations will be updated to egregious policy violations. Egregious policy violations result in account suspension upon detection and without prior warning. We will begin enforcing the policy update on 1 December 2021, with full enforcement ramping up over approximately four weeks.

We take violations of the sexually explicit content policy very seriously and will consider them egregious according to the timeline set out in this change log. If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before 1 December, 2021.

(Posted on 27 September 2021)

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