Default Ads Treatment Policy (August 2021)

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 2 September 2021, Google will begin rolling out policy changes in response to children's privacy regulations in the United Kingdom (UK) and the European Economic Area (EEA). These changes will apply in the UK, Switzerland and across the EEA.

Policy changes will include implementing additional safeguards to filter sensitive ad creative categories eligible to serve to users that aren't signed in or aren’t confirmed to be 18 years of age or older. Examples of restricted ad categories will include, but not be limited to, alcohol, adult content, gambling and prescription drugs. Google may adjust the types of ads and formats that might be filtered as required to comply with regulation.

Google takes additional measures to provide a more age-appropriate online experience when our systems indicate that a user is under 18. These measures are designed to help protect personal information, provide privacy controls that are easy to understand and limit exposure to age-restricted content.

(Posted August 2021)

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