Default Ads Treatment Policy (August 2021)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On September 2, 2021, Google will begin rolling out policy changes in response to children's privacy regulations in the United Kingdom (UK) and the European Economic Area (EEA). These changes will apply in the UK, Switzerland, and across the EEA.

Policy changes will include implementing additional safeguards to filter sensitive ad creative categories eligible to serve to users that aren't signed in or aren’t confirmed to be 18 years of age or older. Examples of restricted ad categories will include, but not be limited to, alcohol, adult content, gambling, and prescription drugs. Google may adjust the types of ads and formats that might be filtered as required to comply with regulation.

Google takes additional measures to provide a more age-appropriate online experience when our systems indicate a user is under 18. These measures are designed to help protect personal information, provide privacy controls that are easy to understand, and limit exposure to age-restricted content.

(Posted August 2021)

Was this helpful?
How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
false