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On 23 June 2021, the Google Ads Gambling and games policy country-specifics will be updated. We will change the country-specifics for Germany to reflect the transition to the new State Treaty on Games of Chance (Glücksspielstaatsvertrag) entering into effect on 1 July 2021 alongside some further changes in our existing policy language. As part of these updates, from 1 July 2021, we will begin to accept ads for virtual slot-machine games, online casinos and online poker in Germany.
Customers must apply for certification. The Gambling and games policy page will be updated when the policy comes into effect.
(Posted June 2021)