About Past violations

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google continuously re-reviews ads to ensure they conform with our policies.  During the standard re-review process, our system may identify disapproved ads that no longer violate our policies.  If your ad was disapproved for an extended period of time and our enforcement system later decides that the policy no longer applies, we may keep the ad disapproved and classify the ad as “Past Violation”.  We do this to prevent you from unintentionally exhausting spend on old ads. In order to re-activate your ads, please follow the steps below:


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
    • For Ads, click the Campaigns drop down in the section menu, then click Ads.
    • For Assets, click the Assets drop down in the section menu, then click Assets.
  2. In the "Status" column, hover over the "Disapproved" status.
  3. If available, click the Appeal link.

    Note: If you don’t have this link, the associated policy doesn’t allow campaign submission. You’ll need to make and save minor edits to each ad to trigger a review.

  4. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
  5. Under "Appeal the following," select which ads you want to appeal.
  6. Click Submit.
To learn more about fixing disapproved ads, please visit this help article.

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