Call extension requirements

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

Call extensions add a phone number to text ads. Call extensions are subject to the standard Google Ads policies. See below for information about Google Ads policy issues that are commonly associated with call extensions.

Related policies and common disapprovals

The following Google Ads policies are particularly relevant to call extensions and are often associated with disapprovals.

Unverified phone number

To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and extensions. See the Unverified phone number policy for more information.

Unacceptable phone number

Phone numbers in ads and extensions must be accurate, active and relevant to the business being advertised. See the Unacceptable phone number policy for more information.
Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Centre