Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Related policies and common disapprovals
The following Google Ads policies are particularly relevant to call assets and are often associated with disapprovals.
Unverified phone numberTo promote a better user experience, phone numbers must be verified by Google before they can be used in ads and assets. See the Unverified phone number policy for more information.
Unacceptable phone numberPhone numbers in ads and assets must be accurate, active, and relevant to the business being advertised. See the Unacceptable phone number policy for more information.