Call extension requirements
Call extensions add a phone number to text ads. Call extensions are subject to the standard Google Ads policies. See below for information about Google Ads policy issues that are commonly associated with call extensions.
Related policies and common disapprovals
The following Google Ads policies are particularly relevant to call extensions and are often associated with disapprovals.
Unverified phone numberTo promote a better user experience, phone numbers must be verified by Google before they can be used in ads and extensions. See the Unverified phone number policy for more information.
Unacceptable phone numberPhone numbers in ads and extensions must be accurate, active, and relevant to the business being advertised. See the Unacceptable phone number policy for more information.