User Safety

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

The Google Ads policy on User Safety will change around early November 2010. The policy is changing to consolidate all current Unacceptable Business Practices policies applied under our Landing Page and Site Quality policies in order to provide advertisers and users with a clearer understanding of what business models and practices Google Ads does not allow. The change will affect all countries. We made this decision in order to facilitate quicker action on unacceptable business models and practices that harm our users. After the new policy comes into effect, the policy description will be updated to reflect this change.
(Posted on 27 October 2010)

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