Updates to Abusing the Ad Network policy (May 2021)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down menu at the bottom of the page.

In May 2021, we will reorganise our Abusing the Ad Network policy for improved readability and understanding. Certain policy actions and corresponding messaging to Google advertisers will include updated policy names. These changes will impact what is currently restricted or prohibited per our policies.

What’s changing:

  • Policy guidelines related to “text manipulation” that are currently enforced under the “Circumventing Systems” policy will be moved to a new independent policy called “Evasive Ad Content” within the Abusing the Ad Network policy category.
  • Under this new “Evasive Ad Content” policy topic, we will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains and logos; prohibit usage of invisible UNICODE characters in ads that add no value to the ad content for users; and disallow manipulations of images or videos to hide policy violating content.

We will begin enforcing the policy updates on the 4th of May, 2021.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account. Learn more about suspended accounts

(Posted in March, 2021)

Was this helpful?
How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
73067
false