Update to Advertiser identity verification policy (February 2021)

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On February 22, 2021, Google will update its advertiser identity verification policy reflecting the addition of eighteen new countries to our verification program. Google will begin asking advertisers registered in Belgium, Bulgaria, Czechia, Denmark, Finland, Germany, Hungary, Iceland, Latvia, Liechtenstein, Netherlands, Norway, Portugal, Romania, Slovakia, Slovenia, Sweden, and Switzerland to complete advertiser identity verification as part of the phased rollout. The advertiser identity verification policy includes example criteria of advertisers who may be prioritized.

(Posted February 2021)

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