Image extensions format requirements

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Image extensions are ad extensions that allow you to upload rich, relevant images to complement your existing text ads. With compelling visuals of products or services that enhance the message of your text ad, image extensions can help drive performance for your ads.

  • Image extensions perform best when closely relevant to queries within the ad group or campaign.
  • Images should convey useful information to the searcher and match the experience that they will find on your landing page.
  • Put your important content in the centre 80% of the image.

To ensure that we provide a high-quality consumer ad experience, image extensions must comply with all Google Ads and personalisation policies. In addition, we will review each image extension for compliance with the image extension requirements listed below, which will take priority in the event that there is conflict with the Google Ads and personalisation policies.The image extension requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image extensions may continue to run on Google’s other owned and operated properties.

Performance of an image extension may depend on image quality and relevance to the associated keywords and ads in your Google Ads account. Images should highlight the actual product experience and conform to the requirements outlined below.

Requirements for using image extensions:

You should be able to use image extensions in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:

  • Account has been open for more than 90 days.
  • Account has a good history of policy compliance.
  • Account has active campaigns.
  • Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.
  • Account is in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals (for example, sexual content, alcohol, gambling and healthcare) aren't eligible for image extensions.
 

Disclaimer: By opting in to image extensions, you confirm and acknowledge that

  1. You (the advertiser) own all legal rights to publish images and to share those images with Google. 
  2. You hereby instruct Google to publish the shared images on your behalf for advertising purposes

Image specifications

 

Image resolution: PNG, JPG, static GIF

Aspect ratio

Aspect ratio

Where can it show

Required

Square (1x1)

Google.com, YouTube search via AdSense For Search (Search Partners)

Yes

Landscape (1.91x1)

YouTube search via AdSense For Search (Search Partners)

Optional, but recommended

Note: You can crop images using the image picker during implementation

 

Image resolution:

Aspect ratio

Minimum pixels

Recommended pixels

Square (1x1)

300 x 300

1200 x 1200

Landscape (1.91x1)

600 x 314

1200 x 628

Maximum file size: 5120 KB

Recommended image safe area: Place the most important content in the centre 80% of the image

Image extension requirements

Text or graphic overlay

Not allowed Images with text or graphic overlay including brand logos or brand logos being used as the image asset

AllowedAllowed Not allowedNot allowed
Text or graphic overlay, Allowed

Text or graphic overlay, Not allowed

Text or graphic overlay, Not allowed

Logo overlay, allowed logo overlay, not allowed

Image has too much blank space

Not allowed Images with excessive whitespace or the focus of the image is proportioned such that the product or service offering cannot be recognised

AllowedAllowed Not allowedNot allowed
Image has too much blank space, allowed Image has too much blank space, not allowed

Collage

Not allowed Images that are collaged or combined together in post production

Allowed with limitations Allowed with limitations

  • Images of naturally occurring collages, including but not limited to, scrapbooks, greeting cards, printing catalogues or yearbooks
AllowedAllowed Not allowedNot allowed
Collage, allowed Collage, not allowed

Blurry or unclear image

Not allowed Images that are blurry, unclear, unrecognisable

AllowedAllowed Not allowedNot allowed
Blurry or unclear image, allowed Blurry or unclear image, Not allowed

Distorted images

Not allowed Images that are visually skewed or warped in a way that makes the subject of the asset difficult to understand

AllowedAllowed Not allowedNot allowed

Distorted image, example of what is allowed

Distorted image, not allowed

Distorted image, example of what is not allowed

Poorly cropped images

Not allowed Images that are cropped in a way that makes the subject of the asset difficult to distinguish

AllowedAllowed Not allowedNot allowed
Poorly cropped, allowed Poorly cropped, not allowed

Prohibited content

Not allowed Images with nudity, including nudity used for artistic purposes

Not allowed Sexually suggestive images

Allowed with limitations Allowed with limitations

  • Images for modelled clothing are allowed if there's good coverage and the model isn't showing excessive skin
  • Images that contain lingerie and bathing suits are allowed if they're pictured lying flat or on a mannequin
AllowedAllowed Not allowedNot allowed

Improper content, allowed

Improper content, allowed

Inappropriate content, Not allowed
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