Update to Misrepresentation policy (December 2020)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down menu at the bottom of the page.

In December 2020, the Google Ads misrepresentation policy will be updated to implement restrictions on claims related to financial products or money-making schemes. We will begin enforcing the policy update on 28 Dec. 2020, with full enforcement ramping up over approximately 4 weeks.

The updated policy will prohibit making unrealistic promises of large financial return with minimal risk, effort or investment. Examples of prohibited claims include guaranteeing returns or promising returns that are unrealistic or exaggerated for the advertised investment product, presenting investment products as risk-free or downplaying the risk of investment opportunities.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall within the scope of the policy, and if so, remove those ads before 28 Dec. 2020.

(Posted November 2020)

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