Updates to the Healthcare and Medicines Policy (December 2020)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down menu at the bottom of the page.

In December 2020, Google will update the Healthcare and Medicines policy for Hungary, Russia and Germany.

Hungary

We will begin to allow the promotion of over-the-counter medicines by pharmaceutical manufacturers that comply with local regulations.

Pharmaceutical manufacturers may promote over-the-counter medicines in the following countries only: Australia, Austria, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, Hong Kong, India, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Russia, Slovakia, South Korea, Spain, Sweden, United Kingdom, United States

Manufacturers that wish to promote their over-the-counter products can find more information and apply for certification on the Healthcare and Medicines policy page.

Germany

We’ll begin to allow licensed pharmacies with a valid operating authorisation and services that aggregate the inventory of local pharmacies to promote online pharmacy services via Google Ads. The country specifics for Germany will be as follows:

Product Allowed?
Online pharmacies

Green checkmark, allowed Allowed with limitations

Google allows the promotion of online pharmacies  (including pharmacies, medicine retailers and pharmacy associations) that don't promote prescription drugs in their ads and landing pages under the following circumstances.

Registered online medicine retailers (mail order pharmacies and other online medicine retailers registered by DIMDI)

Licensed pharmacies with a valid operating authorization

Pharmacy associations representing licensed pharmacies and/or mail order pharmacies and advertising on their behalf

Advertisers must also be certified with Google. See how to apply above.

 

Russia

We’ll begin to allow licensed online pharmacies to promote their services via Google Ads. The country specifics for Russia will be as follows:

Product Allowed?
Online pharmacies

Green checkmark, allowed Allowed with limitations

Google allows the promotion of online pharmacies if they’re licensed by the Federal Service for Surveillance in Healthcare (Roszdravnadzor) and have a permit for distant trade. All pharmacies must be licensed, regardless of whether they offer only non-prescription products. Advertisers must also be certified with Google. See how to apply.

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