Compensated sexual acts policy (February 2021)

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In February 2021, the Google Ads Adult content policy will be updated. All prohibited adult content will move to the Inappropriate content policy. Additionally, we will prohibit compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship or other valuable benefits to another participant such as ‘Sugar’ dating.

We will begin enforcing the policy update on 11 February 2021, with full enforcement ramping up over approximately five weeks.

The following categories will move from the Adult content policy into the Inappropriate content policy:

  • Sexually explicit content
  • Child sexual abuse imagery
  • Mail-order brides
  • Adult themes in family content

Content that may be interpreted as promoting a sexual act in exchange for compensation will be moved into a new Compensated sexual acts category, and an additional example will be added.

The updated policy will be:

Not allowed Content that may be interpreted as promoting a sexual act in exchange for compensation

Examples (non-exhaustive): Prostitution, companionship and escort services, intimate massage and similar services, cuddling sites; compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship or other valuable benefits to another participant such as ‘Sugar’ dating

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account.

(Posted on 11 December 2020)

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