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In December 2020, we will be updating the Business Operations Verification program requirements to reflect that certain advertisers’ accounts may be paused until the verification is completed successfully.
We may pause advertiser accounts immediately and require them to complete Business Operations Verification if we find that their business model is unclear and we suspect that their advertising or business practices may cause physical or monetary harm to users.
Accounts will remain paused until the verification form is completed, reviewed by Google, and deemed to meet the requirements of the verification program. Once those criteria are met, any ads that are policy compliant will be able to serve.
Note that this update is applicable to advertisers in Australia, Canada, India, Ireland, Pakistan, South Africa, the UK and the USA only. Advertisers will be notified when we expand this requirement to other markets.
(Posted October 2020)