Update to the Editorial requirements policy for Unidentified business (January 2021)

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In January 2021, Google will update the Editorial requirements policy for Unidentified business to clarify that app ads must disclose the app name and their download source in the creative and/or landing page. With this update, the following will not be allowed:

Not allowed Ads or destinations that do not name the product, service or entity that they are promoting

Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative and/or on the landing page.
 

The new policy will be in effect starting 14 January 2021.

(Posted October 2020)

Was this helpful?
How can we improve it?