Update to Inappropriate content policy (October 2020)

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In October 2020, Google will update the Inappropriate content policy for Sensitive events.  With this policy update, the following will not be allowed:

Ads that potentially profit from a sensitive event with significant social, cultural or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict and/or mass acts of violence

Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to drive additional traffic

Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support

Examples (non-exhaustive): Ads which claim victims from certain countries were responsible or deserving of a global public health crisis

The new policy will be in effect starting from 1 October 2020.


(Posted September 2020)

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