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Guide for Ad Serving Limits (AdSense)

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You can use this guide to:

  • Learn more about ad serving limits
  • Understand what to do when you have an ad serving limit and how to prevent them
  • Troubleshoot common reasons for these limits

What is the duration of ad serving limitation enforcement?

While this ad serving limit typically impacts publishers for less than 30 days, it may be instituted for longer durations in some cases

How does ad serving limitation work?

We automatically review and update the ad serving limit on an account as we monitor and evaluate the traffic. If we detect any issues after lifting a limit or no longer have sufficient information to evaluate, we may need to reinstate the limit while we evaluate further.

How to prevent the ad serving limit enforcement?

Please follow our Program Policies, and our AdSense Terms & Conditions for more information. 

Q1. Which of the following notifications do you see in your Policy center?
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