Integrating with your AdSense account with Analytics will provide you with a wealth of new information about your ads and your site. By integrating AdSense with Analytics, you can improve your ad performance and your users' experience.
- Optimise content by identifying which traffic sources, geographic areas, pages and browsers bring the best and worst monetising users to your site.
- Improve user experience by seeing which pages your users spend time on, which pages drive them away and where they're going when they leave. Understanding where your visitors’ attention is focused will also help you to place your ads where users are most likely to look at them.
- Grow revenue by implementing changes based on how earnings are affected by aspects of user behaviour such as visit frequency and page depth.
Learn more about the overall benefits offered through Google Analytics.