Once you're approved

How quickly will Google ads start appearing on my site?

All new AdSense for content publishers must complete a two-step application approval process. This approval process only applies to AdSense for content applicants. If you're monetizing with a different product (e.g., AdSense for search, mobile, video, games, etc.) you won't be subject to this two-step approval process.

Here's how the two-step approval process works:

Step 1. We conduct preliminary checks on your site and your details

For the first step, we make preliminary checks on the information that you submitted in your application. This can take up to a few hours. Once we've finished, we notify you by email to let you know whether your application has progressed to the second step of the review process.

Step 2. You place the ad code on your site and we complete our review

Once your application has successfully passed the first step, you need to place the ad code on your submitted site. It’s essential at this stage for you to place the ad code on your site, as the review process can’t be completed until the ad code is implemented. For help getting started with ad code, please visit the AdSense Academy.

Note that live ads won’t immediately appear once you've place the ad code on your site. Until your application has been fully approved, temporary “blank ads” will be shown instead. These blank ads will blend in with the background of the page, so users won’t see them and the user experience won’t be impacted. During this time you won’t be generating earnings and if you sign in to your account you’ll see a red alert banner stating your account is still under review. This review period also gives us the opportunity to crawl your site and add it to our index so we can start serving ads as soon as you’re fully approved.

After you’ve implemented your ad code and we’ve completed our review of your site, we'll make a final decision on your application. This process can take up to several days to complete, so please bear with us while we complete all the necessary checks. We'll send you an email as soon as we've made our decision. If you're approved, live ads will automatically start to show in the ad units you've placed on your site.