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Google Publisher Policies

Google helps to enable a free and open web by helping publishers monetize their content and advertisers reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.

When you monetize your content with Google ad code you are required to adhere to the following policies. By content we mean anything present on your page or app - including other advertisements and links to other sites or apps. Failure to comply with these policies may result in Google blocking ads from appearing against your content, or suspending or terminating your account.

These restrictions apply in addition to any other policies governing your use of Google publisher products.

Illegal content

We do not allow content that:

  • is illegal, promotes illegal activity, or infringes on the legal rights of others.

Intellectual property abuse

We do not allow content that:

  • infringes copyright. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.
  • sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Endangered or threatened species

We do not allow content that:

  • promotes the sale of products obtained from endangered or threatened species.

    Examples: Sale of tigers, shark fins, elephant ivory, tiger skins, rhino horn, dolphin oil

Dangerous or derogatory content

We do not allow content that:

  • incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.

    Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated

  • harasses, intimidates, or bullies an individual or group of individuals.

    Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event

  • threatens or advocates for harm to oneself or others.

    Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations

  • exploits others through extortion.

    Examples: Predatory removals, revenge porn, blackmail

Enabling dishonest behavior

We do not allow content that:

  • helps users to mislead others.

    Examples: Creating fake or false documents such as passports, diplomas, or accreditation; sale or distribution of term papers, paper-writing or exam-taking services; information or products for passing drug tests

  • promotes any form of hacking or cracking and/or provides users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites.

    Examples: Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices; products or services that bypass copyright protection, including circumvention of digital rights management technologies; products that illegally descramble cable or satellite signals in order to get free services; pages that assist or enable users to download streaming videos if prohibited by the content provider

Misrepresentative content

We do not allow content that:

  • misrepresents, misstates, or conceals information about you, your content or the primary purpose of your web destination.
  • entices users to engage with content under false or unclear pretenses.
  • engages in "phishing" for users’ information.
  • promotes content, products, or services using false, dishonest, or deceptive claims.

    Example: "Get Rich Quick" schemes

  • falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.

    Examples: Impersonating Google products, misusing company logos

  • is about politics, social issues, or matters of public concern directed at users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself.

Malicious or unwanted software

We do not allow content that:

  • contains malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network.

    Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs or apps

  • violates Google's Unwanted Software policy.

    Examples: Failure to be transparent about the functionality that the software provides or the full implications of installing the software; failing to include Terms of Service or an End User License Agreement; bundling software or applications without the user's knowledge; making system changes without the user's consent; making it difficult for users to disable or uninstall the software; failing to properly use publicly available Google APIs when interacting with Google services or products

Sexually explicit content

We do not allow content that:

  • includes graphic sexual text, image, audio, video, or games.

    Examples: Sex acts such as genital, anal, and/or oral sex; masturbation; cartoon porn or hentai; graphic nudity

  • contains non-consensual sexual themes, whether simulated or real.

    Examples: Rape, incest, bestiality, necrophilia, snuff, lolita or teen-themed pornography, underage dating

  • may be interpreted as promoting a sexual act in exchange for compensation.

    Examples: Prostitution, companionship and escort services, intimate massage, cuddling sites

Mail order brides

We do not allow content that:

  • facilitates marriage to a foreigner.

    Examples: Mail order brides, international marriage brokers, romance tours

Adult themes in family content

We do not allow content that:

  • is made to appear appropriate for a family audience, but contains adult themes including sex, violence, or other depictions of children or popular children’s characters that are unsuitable for a general audience.

Child sexual abuse material and pedophilia

We do not allow content that:

  • promotes the sexual exploitation of minors.

    Examples: Child sexual abuse imagery or other content that visually depicts, encourages, or promotes sexual attraction by adults toward minors

Google absolutely prohibits monetization of content related to child sexual abuse imagery or pedophilia. Google has always been at the forefront in the fight against online child abuse, and an avid supporter of family safety online. Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e., under 18) engaged in a sexual act such as intercourse, oral sex, or masturbation as well as the lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings, and sculptures. The image can involve a real child; a computer-generated, morphed, composite or otherwise altered image that appears to be a child (think "Photoshop"). This also includes soliciting minors for sexual acts, which is also known as "enticement." Pedophilia is any content or behavior (images, texts, videos, etc.) that depicts, encourages, or promotes sexual attraction by adults toward minors (i.e., under 18).

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